Prior to joining LEGO Ventures Rob worked at the LEGO Group as Senior Director in Digital Consumer Engagement, responsible for developing and growing LEGO Group's connected digital ecosystems, in particular launching LEGO Life. Previously, Rob worked in marketing at Nintendo of Europe where he launched the Wii, Nintendo DS and Nintendo 3DS in the European market, and at BBC Studios where he led physical and digital product development and marketing around their consumer business. He is passionate about kid's technology and gaming space and finding new and innovative ways for kids and families to Learn Through Play.