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Wednesday, July 15 • 7:20pm - 7:40pm
Seizing the Awkward with Guild Wars 2

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Our youth mental health campaign, Seize the Awkward, partnered with Guild Wars 2 to raise awareness about how friends can help and support one another through hard times. During this year's Friend/Ships celebration, Guild Wars 2 players received a unique Seize the Awkward t-shirt for their in-game characters to wear. Those shirts sparked authentic and vulnerable discussions about mental health - and are a great case study in the power of social cause gaming partnerships.

avatar for Rebecca Mir

Rebecca Mir

Director, Digital Product Management, Ad Council
Rebecca is an advocate for inclusive, accessible, and body-conscious design and is often inspired by the educative potential of games and meaningful play. Rebecca earned her M.A. in Decorative Arts, Design History, and Material Culture at the Bard Graduate Center in 2012 and her B.A... Read More →

Wednesday July 15, 2020 7:20pm - 7:40pm EDT